The Customer Challenge

• The retailer was looking for a Cascade Complete performance target: the leading national brand.
• Independent analysis confirmed that their current offering performed well below target.

The JemPak Solution

• JemPak proposed a significantly improved formula designed to perform equal to Cascade Complete.
• Our formula improvements, which included removal of non-performing ingredients and optimizing pouch weight, resulted in real cost savings for our customer.
• Block merchandising beside the national brand equivalent was implemented.

Customer Results

• As a result of the JemPak dish product, unit sales have increased over 20%, and margins have expanded even more as the retailer launched with no change to retails.
• Own brand share of the category has increased substantially.

Continuous Innovation

• Since the original launch, additional count sizes were added with minimal cannibalization of the original three SKUs, driving incremental sales and category share.
• Innovative third party logistics (3PL) was implemented to minimize freight cost and maximize pack-out.

Ongoing Measurement of Success

We have implemented a long-term development strategy, which includes:

• Annual product development reviews
• Ongoing product optimization initiatives on formula, cost and packaging
• Competitive product review: national and retail brands